Digital Producer
︎ Bajibot Media Inc.
︎ New York City
︎ July 2021 - January 2023
- Led high-profile digital projects for clients including McDonald's Canada, AT&T, Toyota, Tom Ford, Wurl, Shutterfly, Original Penguin, Coronet LED, Tattooed Chef, and Buffalo Trace Distillery.
- Managed client accounts for Yahoo! Creative Studio, La Force, Elephant, Translation, Rare Circles, and Bamboo.
- Demonstrated exceptional project management skills by successfully launching 10 digital projects within a 2-year period, resulting in client satisfaction and notable industry impact.
- Oversaw and managed the successful production of 3 AR and VR projects, 1 infographic, 3 animations, and 5 custom website builds, ensuring project timelines that varied from 3 months to 1 year and budgets ranging from $10,000 to $800,000 were effectively executed and met.
- Worked closely with clients or agency leads to incorporate feedback, gain approvals, and present designs and creative media executions.
- Conceived, conceptualized, and crafted proposals and scopes of work for partnerships in response to RFPs.
- Prepared materials such as shot lists, wireframes, production timelines, story scripts, and creative agendas for contractors and vendors.
- Acted as a liaison between internal teams (editorial, marketing, sales, tech, product, legal, QA, analytics, and Ad Ops) and external vendors (writers, designers, developers, photographers) to manage workflow and assure program execution.
- Fielded inbound questions and requests related to digital production, execution, timelines, and production fees.
Highlight Projects
Digital Media Producer
︎ Parsons School of Design - Information Technology
︎ New York City
︎ July 2020 - May 2021
- Successfully produced over 5 animated videos during the Covid-19 pandemic.
- Assisted the senior director in the coordination, production, and post-production of marketing videos, in collaboration with Marketing and Communication and university partners.
- Expertly edited and post-processed digital assets using Adobe Premiere, After Effects, Media Encoder, and Lightroom.
- Produced and edited digital, photographic, and video content for multiple communication platforms including the IT website, mobile app, social media, print, and digital outlets.
- Worked closely with the communications team to produce content that supports and promotes the services and communications offered by Information Technology.
- Strategically planned, developed, and published visually compelling content to better engage audiences through various platforms.
Highlight Project
Digital Fabrication Tools Assistant
︎ Parsons School of Design - Making Center
︎ New York City
︎ September 2019 - May 2020
- Supervised, guided, and assisted graduate students, artists in residence, staff, and faculty in lab policies, safety procedures, and proper usage of fabrication equipment and tools.
- Provided software and hardware support for tool operation to students.
- Offered mentorship and expertise in project planning, design, and fabrication best practices for graduate students.
- Assisted with general and miscellaneous tasks in the lab as needed.
- Operated tools including 3D printers, 3D scanners, VR equipment, and laser cutters.
- Created material and machine forecasts for lab direction, planning, and budgeting purposes.
- Performed maintenance to ensure lab facilities, equipment, and workstations were in working order.
Graphic Designer
︎ Italian Contemporary Film Festival [ICFF]
︎ Toronto, Canada
︎ Janurary 2018 - June 2019
- Designed various digital and print communication materials including web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and others.
- Collaborated with clients and stakeholders to understand their requirements and provided drafts for review and made revisions based on the feedback received.
- Utilized a wide range of software and equipment to create high-quality finished designs, incorporating UX/UI design principles to ensure an optimal user experience.
- Worked closely with outside agencies, art services, web designers, marketing teams, printer shops, and colleagues to coordinate and deliver projects on time and to client specifications.
- Conducted thorough quality checks and ensured that final prints accurately reflected client requirements.
- Possessed a strong understanding of UX/UI design fundamentals, incorporating user-centered design principles in each design.
Highlight Project
UX Designer
︎ Vilampara Media
︎ Toronto, Canada
︎ June 2017 - September 2017
- Develop user-centered design solutions through conducting user research, user testing, and analytics analysis.
- Collaborate with cross-functional teams including product management, engineering, and marketing to ensure a seamless user experience.
- Design intuitive and engaging interfaces for desktop and mobile devices, taking into account usability, accessibility, and responsive design principles.
- Create prototypes, storyboards, and high-fidelity visual designs to effectively communicate design concepts and solutions.
- Stay current with industry trends and technology advancements in user experience design and consistently incorporate new ideas and methods into design processes.
- Provide detailed design specifications and collaborate with development teams to ensure design intent is accurately translated into the final product.
EDUCATION
Parsons School of Design
Master of Fine Art
Design and Technology 21’
Highlight Projects
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Master of Fine Art
Design and Technology 21’
Highlight Projects
University of Toronto
Bachelor of Arts
New Media Studies, Studio 18’
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Bachelor of Arts
New Media Studies, Studio 18’
Highlight Projects
︎2023︎