Tom Ford: Ombre Leather Instagram AR Filter
The campaign and event were designed with a Western movie theme and held at Saddles, complete with a mechanical bull and a Grand Canyon mural backdrop. A Tom Ford Instagram filter was also created for remote audiences unable to attend the in-person launch event.
: work produces at Bajibot Media Agency
: partner with Elepant agency
My Role
As the digital producer and filter developer for this project, I oversaw communication between teams and managed the filter submission process in collaboration with the Tom Ford Beauty team. My responsibilities included developing AR filters, testing 3D assets, 2D lighting, LUTS coloring, and background replacement techniques.
Product
The campaign and event featured a Western movie theme and were held at Saddles, complete with a mechanical bull and a Grand Canyon mural backdrop. Additionally, a Tom Ford Instagram filter was created for remote audiences unable to attend the in-person launch event.
Metrics
Within just seven days, the Tom Ford Ombre Leather Perfume Instagram filter garnered over 15,000 impressions.
Technical Managemant
︎︎︎Spark AR submission communication
︎︎︎GDDs, TDDs, and Instagram specifications
Creative Management
︎︎︎3D Development
︎︎︎3D Lighting Development
︎︎︎360 images edits
Technical Approach
︎︎︎Instagram Tracking Analysis
︎︎︎Instagram Spark AR Approval
: partner with Elepant agency
My Role
As the digital producer and filter developer for this project, I oversaw communication between teams and managed the filter submission process in collaboration with the Tom Ford Beauty team. My responsibilities included developing AR filters, testing 3D assets, 2D lighting, LUTS coloring, and background replacement techniques.
Product
The campaign and event featured a Western movie theme and were held at Saddles, complete with a mechanical bull and a Grand Canyon mural backdrop. Additionally, a Tom Ford Instagram filter was created for remote audiences unable to attend the in-person launch event.
Metrics
Within just seven days, the Tom Ford Ombre Leather Perfume Instagram filter garnered over 15,000 impressions.
Technical Managemant
︎︎︎Spark AR submission communication
︎︎︎GDDs, TDDs, and Instagram specifications
Creative Management
︎︎︎3D Development
︎︎︎3D Lighting Development
︎︎︎360 images edits
Technical Approach
︎︎︎Instagram Tracking Analysis
︎︎︎Instagram Spark AR Approval