experience

Digital Producer

︎ Bajibot Media Inc.
︎ New York City
︎ July 2021 - January 2023

Led high-profile digital projects for clients including McDonald's Canada, AT&T, Toyota, Tom Ford, Wurl, Shutterfly, Original Penguin, Coronet LED, Tattooed Chef, and Buffalo Trace Distillery, Yahoo! Creative Studio, La Force, Elephant, Translation, Rare Circles, and Bamboo.
Demonstrated exceptional project management skills by successfully launching 10 digital projects within a 2-year period, resulting in client satisfaction and notable industry impact.
Oversaw and managed the successful production of 3 AR and VR projects, 1 infographic, 3 animations, and 5 custom website builds, ensuring project timelines that varied from 3 months to 1 year and budgets ranging from $10,000 to $800,000 were effectively executed and met.
Acted as a liaison between internal teams (editorial, marketing, sales, tech, product, legal, QA, analytics, and Ad Ops) and external vendors (writers, designers, developers, photographers) to manage workflow and assure program execution.

Highlight Projects

Digital Media Producer

︎ Parsons School of Design - Information Technology
︎ New York City
︎ July 2020 - May 2021

Successfully produced over 5 animated videos during the Covid-19 pandemic.
Assisted the senior director in the coordination, production, and post-production of marketing videos, in collaboration with Marketing and Communication and university partners.
Expertly edited and post-processed digital assets using Adobe Premiere, After Effects, Media Encoder, and Lightroom.
Produced and edited digital, photographic, and video content for multiple communication platforms including the IT website, mobile app, social media, print, and digital outlets.

Highlight Project

Digital Fabrication Tools Assistant
︎ Parsons School of Design - Making Center
︎ New York City
︎ September 2019 - May 2020

Supervised, guided, and assisted graduate students, artists in residence, staff, and faculty in lab policies, safety procedures, and proper usage of fabrication equipment and tools.
Offered mentorship and expertise in project planning, design, and fabrication best practices for graduate students.
Assisted with general and miscellaneous tasks in the lab as needed. Operated tools including 3D printers, 3D scanners, VR equipment, and laser cutters.

Graphic Designer

︎ Italian Contemporary Film Festival [ICFF]
︎ Toronto, Canada
︎ Janurary 2018 - June 2019

Designed various digital and print communication materials including web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and others.
Utilized a wide range of software and equipment to create high-quality finished designs, incorporating UX/UI design principles to ensure an optimal user experience.
Worked closely with outside agencies, art services, web designers, marketing teams, printer shops, and colleagues to coordinate and deliver projects on time and to client specifications.

Highlight Project

UX Designer
︎ Vilampara Media
︎ Toronto, Canada
︎ June 2017 - September 2017

Develop user-centered design solutions through conducting user research, user testing, and analytics analysis.
Collaborate with cross-functional teams including product management, engineering, and marketing to ensure a seamless user experience.
Create prototypes, storyboards, and high-fidelity visual designs to effectively communicate design concepts and solutions.

Valerie Lin