AT&T Dream in Black Anthem: Microsite

This is a UGC (user-generated content) platform that invites users to share their family stories by uploading photos of their ancestors, relatives, and friends who have influenced and inspired their lives. It is a space for celebrating the legacy and heritage of those who came before us and for reflecting on the values and traditions that shape our identity and aspirations for the future.

: work produces at Bajibot Media Agency
: partner with Translation


My Role
As a digital producer, I led the development of the AT&T user generated content platform from concept to launch. I conducted technical research and user location research to ensure the platform's technical feasibility and relevance to our target audience. I worked closely with the translation production team, UX/UI designers, and lead engineer to manage the customer onboarding process and deliver a seamless user experience.

Product
The AT&T Dream in Black campaign features a responsive landing page where users can enjoy the campaign's flagship film. Additionally, we developed a user-friendly video submission platform that enables users to create and submit their own videos. To ensure the quality of the content, we integrated an API-based moderation system. Our team collaborated closely with AT&T's Translation production team, UX/UI designers, and lead engineer to bring this project to life.

Technical Managemant
︎︎︎Website landing page development
︎︎︎Video API, Moderation API, SMS API
︎︎︎TDDs and product specifications

Creative Management 
︎︎︎UX/UI design and wireframes
︎︎︎User upload and image cropping technical design

Communication Management
︎︎︎Legal document

Technical Approach
︎︎︎Tracking
︎︎︎Hosting
︎︎︎Traffic Analytic