McDonald’s Canada: Find Your Favourites
Develop an interactive and captivating Augmented Reality game for the launch of the new version of McDonald's Canadian MyRewards App.
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: work produces at Bajibot Media Agency
: partner with Yahoo! Creative Stidio
My Role
In my capacity as a digital producer, I collaborated with a cross-functional team to oversee the development and launch of the assistant, involving technical research, user location research, customer onboarding management, and close coordination with Yahoo! Creative Studio, UX/UI designers, and lead engineer.
Product
On a single-page (responsive) McDonald's themed landing page, users will encounter a hero image of the AR experience, accompanied by an introduction and instructional copy. To initiate the AR experience, users must use a compatible Smart Phone and scan a displayed QR code. Additionally, a language toggle selector will be available to allow users to switch between English and Canadian French.
Technical Managemant
︎︎︎Landing Page Development
︎︎︎Web AR Gameplay
︎︎︎GDDs, TDDs, and 8th Wall specifications
Creative Management
︎︎︎UX/UI Design
︎︎︎3D Product Development
︎︎︎8th Wall Creative specs
Technical Approach
︎︎︎Tracking
︎︎︎Hosting
︎︎︎8th Wall Commercial License
: partner with Yahoo! Creative Stidio
My Role
In my capacity as a digital producer, I collaborated with a cross-functional team to oversee the development and launch of the assistant, involving technical research, user location research, customer onboarding management, and close coordination with Yahoo! Creative Studio, UX/UI designers, and lead engineer.
Product
On a single-page (responsive) McDonald's themed landing page, users will encounter a hero image of the AR experience, accompanied by an introduction and instructional copy. To initiate the AR experience, users must use a compatible Smart Phone and scan a displayed QR code. Additionally, a language toggle selector will be available to allow users to switch between English and Canadian French.
Technical Managemant
︎︎︎Landing Page Development
︎︎︎Web AR Gameplay
︎︎︎GDDs, TDDs, and 8th Wall specifications
Creative Management
︎︎︎UX/UI Design
︎︎︎3D Product Development
︎︎︎8th Wall Creative specs
Technical Approach
︎︎︎Tracking
︎︎︎Hosting
︎︎︎8th Wall Commercial License