Jo Malon: Visualizing Scents
Translating abstract olfactory concepts into compelling visual experiences is a key challenge in product design. Our approach embraces innovative visual strategies, including abstract representations utilizing color gradients, particle effects, and dynamic shapes to effectively convey nuanced scent profiles.
For an even deeper immersion, we explore mixed reality and virtual reality applications. These technologies enable the creation of multi-sensory environments where realistic visuals are seamlessly integrated with precisely timed scent delivery, offering an unparalleled user experience.
Moreover, we strategically employ olfaction to elicit specific emotional responses. By carefully selecting scents with established emotional associations—such as lavender for relaxation or citrus for invigoration—and harmonizing them with dynamic visuals, we design powerful, emotionally resonant user journeys.