Tom Ford Ombre Leather Instagram AR Filter



Filter Link ︎

Project Role
Digital Producer
Developer

: work produces at Bajibot Media Agency
: partner with Elepant agency

 



My Role
Digital producer and filter developer on this project. Manage the communication between teams and filter submission process with Tom Ford Beauty team.

Develop the AR filters and testing with 3D assets, 2D lighting, LUTS coloring and background replacement.


Product
The campaigns visual theme and the event took on a Western movie theme and was held at Saddles adorned with a mechanical bull and a background mural of the Grand Canyon. Tom Ford Instagram filter is for the audiences who are not able to attend in-person Tom Ford launching event.


Technical Managemant
︎︎︎ Spark AR submission communication

Creative Management
︎︎︎ 3D Development
︎︎︎ Lighting Development
︎︎︎ 360 images edits


Metrics
The Tom Ford Ombre´ Leather Perfume Instagram filter had over 15k impressions within seven days.

Takeways