Shutterfly Holiday NFT Auction



Website Link ︎

Project Role
Digital Producer
: work produces at Bajibot Media Agency
: partner with La Force PR company

Shutterfly, the leading e-commerce retail and manufacturing platform for personalized products, has partnered with American design icon Iris Apfel to create an exclusive NFT holiday CryptoCard collection.
My Role
Working as a digital producer on this project.


Product
Aligning with Shutterfly's focus on "unleashing the creator in everyone," the photos are wrapped in a unique holiday card designed by the company's holiday collection.

The NFTs themselves feature vibrant colors and textures with Apfel's iconic eyewear. The NFTs were set up in an NFT auction that allows users to have the convenience to bid in fiat transactions (USD), all the auction proceeds were donated to the Boys and Girls Club of America.


Technical Managemant
︎︎︎ NFT transaction
︎︎︎ NFT bidding logistic

Creative Management
︎︎︎ 3D development
︎︎︎ UX/UI for website bidding
︎︎︎ Graphic creation


Metrics
The auction launched on Giving Tuesday, November 30th, 2021, with a starting bid of just $30 USD. Within 24 hours, the three NFTs accumulated over $3,000. By the end of the campaign (1-week auction), the Shutterfly Iris Apfel NFT holiday CryptoCards had auctioned for a total of $5,000.

Takeways