Original Penguin AR Art Gallery and NFT Auction

: work produces at Bajibot Media Agency
: working directly to Origianl Pengion Team

Website Link ︎
AR Link ︎

Project Role
Digital Producer
: work produces at Bajibot Media Agency
: report directly to Origianl Pengion Maketing Team



A seasonal awareness campaign to collaborate with TikTok artist’s work and showcase the fashion branded NFT in AR and VR space. All proceeds are donated to charity to support young artists.
My Role
As a digital producer, I lead the in-house creative, marketing, and development team and collaborate with TikTok influencers, NFT experts, and charity from conception to launch. I conducted technical research including NFT logistic, 8th Wall platform technical ability, native phone AR functionality, target user location research to create framework and user flow of this campaign.


Project
Right when the NFT craze was at its peak, Bajibot team was tasked to come up with a NFT oriented campaign for fashion brand Original Penguin, with the goals to increase relevancy and awareness with the Generation Zs and younger Millennials.

This campaign engaged 5 popular TikTokers to express their art onto a 3D penguin. Bajibot then mint the 8 3D penguin arts into NFTs and invite target audiences to our Miami-Vice themed AR showroom. Users can bid for auction on the penguin NFTs.


Metrics
All auction proceeds are donated to FreeArtsNYC, a New York based non-profit education organization that helps underprivileged children through arts.

Takeaways