McDonald’s Canada: Find Your Favourites


Website Link ︎
AR Link ︎

Project Role
Digital Producer
: work produces at Bajibot Media Agency
: partner with Yahoo! Creative Stidio


Create a simple and engaging web Augmented Reality game for McDonald’s Canadian MyRewards App new iteration launch.



My Role
As a digital producer, I worked with our multidisciplinary team to take the assistant from conception to launch. I conducted technical research, user location research, managed customer onboarding, and worked closely with the Yahoo! Creative Studio, UX/UI designers and lead engineer.


Product
Users will arrive on a single-page (responsive) McDonald’s themed landing page. Hero image of the experience with introduction and instructional copy to launch the AR experience. The experience will be launched from a compatible Smart Phone and a QR code will be displayed. Users will be able to use the language toggle selector to switch from English to Canadian French.


Technical Managemant
︎︎︎Landing Page Development
︎︎︎Web AR Gameplay

Creative Management
︎︎︎UX/UI Design
︎︎︎3D Development

Technical Approach
︎︎︎Tracking
︎︎︎Hosting
︎︎︎Traffic
︎︎︎8th Wall Commercial License

Metrics
With the goal to drive awareness to the new McDonald's Canada MyRewards App, the AR scavenger hunt game offers users a quick, fun, and positive brand experience, plus provides enough incentives for everyone to earn reward points. The campaign had over 12K users in 2 weeks.

Takeways